Ben and Jerry's Campaign
A university project to create a campaign for Ben and Jerry's to promote their mini tubs of ice cream. Including a campaign to take over various tube stations and buses for the day to give out free mini tubs, with bicycle vendors also riding around London to compliment it. As well as a redesign of the mini tubs to use a waffle tub instead of a cardboard, one so it can be eaten one handed (think Cornetto but smaller) and to also reduce waste.
